Custom Reports - Generate and export reports

Written By Ashish Mishra

Last updated 6 months ago

Thirdeye’s Custom Reports feature lets you package analytics into clear, shareable formats tailored to different stakeholders. Reports combine mention data, sentiment, competitive insights, and trends into actionable deliverables.

Automated Reports

  • Types of Reports

    • Executive Summary (PDF) – high-level KPIs for leadership.

    • Detailed Analytics (Excel/CSV) – raw data tables for deep dives.

    • Competitive Intelligence (PowerPoint) – visual competitor comparisons.

    • Custom KPI Reports – metrics aligned to your business goals.

  • Delivery Options

    • Scheduled email delivery.

    • Slack integration for team updates.

    • API endpoints for direct integration.

    • Embeddable dashboards for portals or intranet.

Custom Report Builder

  • Metric Selection – choose specific KPIs (mentions, sentiment, share of voice, traffic, etc.).

  • Time Range Control – pick standard (7 days, 30 days, 90 days) or custom windows (campaign periods, product launches).

  • Competitive Data – include benchmarks against chosen competitors.

  • Commentary & Insights – add narrative analysis for context.

  • Branding – insert your logo, colours, and design guidelines.

Use Cases

  • Daily Snapshots: Monitor key metrics at a glance.

  • Weekly Team Reports: Track trends, prompt performance, and competitor shifts.

  • Monthly Strategy Reviews: Comprehensive visibility, sentiment, and market positioning analysis.

  • Executive Presentations: High-level slides with growth trends and competitor benchmarks.

Strategic Value

  • Turns analytics into decision-ready insights for leadership.

  • Reduces manual reporting work with automated scheduling.

  • Supports cross-team alignment (marketing, PR, sales, product) with tailored views.