Prompt Performance - Analyze prompt effectiveness

Written By Ashish Mishra

Last updated 6 months ago

Thirdeye measures how well your prompts perform across AI platforms, turning raw answers into actionable insights.

Core Metrics

  • Mention Rate

    • % of prompts where your brand appears.

  • Position Ranking

    • Average position of your brand in “best-of” or list answers.

    • Top 3 positions are the most valuable.

  • Sentiment Score

    • Measures tone of AI responses (positive/neutral/negative).

    • Scale: 0–100% positive.

    • Target: 80%+ positive sentiment.

  • Share of Voice

    • How your mentions compare to competitors.

    • Target: Aligned with or above your market share.

Advanced Metrics

  • Response Quality

    • Context Richness: How detailed the answer is.

    • Accuracy Score: Are facts about your brand correct?

    • Recommendation Strength: Is your brand strongly recommended or just listed?

    • Feature Attribution: Which features the AI associates with your brand.

  • Competitive Metrics

    • Head-to-Head Win Rate: % of comparisons where you’re favoured over competitors.

    • Unique Mention Rate: Scenarios where only your brand is named.

    • Replacement Rate: How often you’re suggested as an alternative to a competitor.

    • Feature Leadership: Areas where AI consistently ranks your brand as best-in-class.

Business Value of Prompt Performance

  • Reveals where you’re strong (e.g., AI consistently recommends you).

  • Identifies visibility gaps (competitors get more mentions).

  • Helps fine-tune content strategy and positioning.

  • Provides a measurable AEO/GEO scorecard for your brand.