Advanced Analytics - Deep-dive analytics features

Thirdeye’s Advanced Analytics layer goes beyond basic mentions and sentiment, giving you predictive insights, competitive forecasting, and custom KPI tracking. It’s designed for teams that need not just visibility, but strategic intelligence.

1. Custom Analytics

• Custom Metric Builder – Define KPIs tied to your goals, such as:

  • Lead generation attribution.

  • Customer acquisition cost impact.

  • Brand awareness lift.

  • Campaign effectiveness.

• Segmentation – Analyse performance by geography, industry, customer type, or product line.

• Cross-Dimensional Insights – Combine metrics (e.g., sentiment + competitor growth + traffic conversion).

2. Content & Feature Attribution

• Feature Mentions – See which product attributes AI consistently associates with your brand.

• Gap Analysis – Identify features competitors dominate in AI answers.

• Positioning Insights – Learn how AI frames your strengths and weaknesses.

3. Advanced Visualisation & Dashboards

• Trend Models – Rolling averages and seasonal adjustments for cleaner insight.

• Scenario Testing – “What if” models to test prompt or market changes.

• Interactive Comparisons – Layer your brand vs multiple competitors across metrics in a single chart.